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UK based mobile music company Omnifone [http://www.omnifone.com] has launched a new “unlimited” subscription-based music download service called MusicStation to take on the current giants in the global mobile music market. Vodafone’s UK consumers will be the first mobile users in the UK to have the freedom to download, play and share unlimited amounts of music, direct to their phone. “To date, mobile consumers have had to buy music, track by track. MusicStation’s launch on Vodafone brings the next generation of affordable digital music to the masses,” said Rob Lewis, CEO of Omnifone. “On a very wide range of handsets, UK consumers now have the freedom to download, share and play unlimited amounts of music, direct to their phone, whenever they want.”Lewis added, “We believe consumers will relish the opportunity to have unlimited access to music, even when they are out and about. Although there are many mobile music services out there where music can be purchased track by track, or purchased from a PC, this is the first time consumers have been offered unlimited access to music as part of a price plan, or for just £1.99 per week. It is worth bearing in mind consumers have traditionally expected to part with around £800 for 1,000 music tracks. Now, for the first time, consumers can experience unlimited downloads, from a catalogue of more than one million tracks, direct to their phone and do this whilst sharing their playlists and music recommendations legally with their friends.”

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