Over-40’s dig mp3 too

November 26, 2007 |

According to a report in The Register, 45% of the UK population listen to an mp3 player more than four times a week. Market research company Frukt polled over 900 UK inhabitants and discovered that it isn’t just the youth taking their tunes with them: 19% of over-40’s are equally attached to their mp3 players, though that compares to 73% of 13- to 15-year-olds. 41% percent of 13- to 15-year-olds also regularly listen to music on their mobile phones, though that drops to 4% for the over-40’s. However, over-40s do beat the kids when it comes to on-line radio - 21% regularly tune in on their PC, while only 16% of the ‘yoof’ can sit still for that long. A startling statistic is that two thirds of the population reckon they’re listening to more music today than ever before, thanks to technology, though obviously “…kids today have no idea what real music is“.

more: The Register


Comments

Name (required)

Email (required)

Website

Speak your mind

tixdaq

Featured MP3: Eimear Bradley

Eimear Bradley

Featured Album: Ken Haddock



Featured Book: Jimmy Kennedy

"MY SONG GOES ROUND THE WORLD" the book about Co. Tyrone lyricist Jimmy Kennedy, writer of "Red Sails in the Sunset", "The Teddy Bears' Picnic", "South of the Border"...